Vieljaš Cap [Little Brother Cap]
For years, the sisters Live and Hanna had the idea of a clothing brand that embraced their Sami cultural heritage in a new and urban way.
Now presenting the Bearaš [family] collection. The collection is a celebration of our foremother’s hat of pride; the ládjogaphir. The ládjogaphir is a Sami womens horn hat that is proudly revived by modern Sámi women after almost disappearing during the last decade.
Gobmi was launched in 2021 with a sneak peak of their first collection and the brand got a lot of attention on social media and national media. Norway's top online destination for fashion news, Melk & Honning, wrote an article about Gobmi saying that the brand put Sámi fashion in the spotlight. In August the same year Gobmi was nominated for Fushion Tribute Award, a national honorary award for innovation and sustainability in fashion. Gobmi was nominated along with well established Norwegian fashion brands like Livid, FWSS and Michael Olestad.